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1-12 of 12
Keywords: Anthropomorphism
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Journal Articles
What makes virtual influencers effective: the role of different types of anthropomorphism
Open Access
International Journal of Contemporary Hospitality Management (2026) 38 (13): 159–176.
Published: 04 March 2026
...Michele Di Dalmazi; Gloria Peggiani; Lucio Lamberti Purpose This study aims to investigate how different dimensions of anthropomorphism (physical, behavioral, cognitive and emotional) influence social presence and parasocial relationships and how these, in turn, affect users’ behavioral intentions...
Includes: Supplementary data
Journal Articles
Robots allow for indulgence: how service robots impact consumers’ unhealthy food choices
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (10): 3265–3283.
Published: 22 September 2025
... influence food choices, contributing to studies on human–robot interaction, impression management, anthropomorphism and food choice. Corresponding author You Li liyouapril@foxmail.com Q3. Are there interventions that can mitigate this effect? We contribute to theory by addressing...
Includes: Supplementary data
Journal Articles
Can cuteness soften my anxiety? The impact of conversational styles of service robots on consumer service acceptance
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (3): 763–782.
Published: 22 November 2024
... conversational style vs. cute conversational style) on consumer service acceptance and demonstrate the moderating role of consumers’ technology anxiety. Design/methodology/approach Based on anthropomorphism theory and social presence theory, the authors conducted two scenario-based experiments (restaurant...
Includes: Supplementary data
Journal Articles
Cognitive–analytical and emotional–social tasks achievement of service robots through human–robot interaction
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (1): 180–196.
Published: 06 September 2024
... (Song et al., 2022). Recently, Fang et al. (2024) explored a measurement scale for evaluating customers’ experience in interacting with robots in the hospitality and tourism industry and validated five dimensions for further research, namely, perceived anthropomorphism, perceived...
Journal Articles
Navigating the generative AI travel landscape: the influence of ChatGPT on the evolution from new users to loyal adopters
Available to Purchase
International Journal of Contemporary Hospitality Management (2025) 37 (4): 1421–1447.
Published: 05 April 2024
... including communication quality, personalization, anthropomorphism, cognitive and emotional trust (ET), loyalty and intention to adopt into a comprehensive model. Design/methodology/approach This study used quantitative methods to analyze data from 477 respondents, collected online through a self...
Journal Articles
How service robots’ human-like appearance impacts consumer trust: a study across diverse cultures and service settings
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (9): 3151–3167.
Published: 18 January 2024
... can arouse perceived anthropomorphism (PA), which positively affects CTSR through parallel mediators (WA and CO). Study 2 revealed consumers from Chinese (vs. American) culture had higher CTSR. Study 3 showed consumers had higher WA and CO for SRs in the credence (vs. experience) service setting...
Includes: Supplementary data
Journal Articles
Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture
Available to Purchase
International Journal of Contemporary Hospitality Management (2024) 36 (6): 1844–1867.
Published: 10 July 2023
... showed that users prefer anthropomorphism, perceived intelligence and the safety of an HSR for reusing it. Practical implications The findings have practical implications for the hospitality industry, suggesting multiple attributes of an HSRs that managers need to consider before deploying them...
Journal Articles
Impact of anthropomorphic features of artificially intelligent service robots on consumer acceptance: moderating role of sense of humor
Available to Purchase
International Journal of Contemporary Hospitality Management (2021) 33 (11): 3883–3905.
Published: 22 September 2021
...Mengying Zhang; Dogan Gursoy; Zhangyao Zhu; Si Shi Anthropomorphic features include not only physical human characteristics (e.g. a humanlike face or body) but also psychological human characteristics (e.g. a humanlike mind and personality traits; Epley et al., 2007). Although numerous...
Journal Articles
Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z
Available to Purchase
International Journal of Contemporary Hospitality Management (2021) 33 (11): 4057–4078.
Published: 09 August 2021
.... Survey data from 711 Generation Z individuals in Spain were collected in 2 periods of time. Generation Z customers consider that robots reduce contagion risk at hotels. Robot anthropomorphism increases perceived COVID-19 prevention efficacy, regardless of the context where the robots are used...
Journal Articles
Tourists’ perceptions regarding the use of anthropomorphic robots in tourism and hospitality
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (11): 3665–3683.
Published: 22 October 2020
... regarding the use of robots and, more specifically, anthropomorphic robots in the tourism domain. Design/methodology/approach A qualitative inquiry was used to delve deep into the issue of tourists’ perceptions regarding the usage of anthropomorphic robots in tourism, with a total number of 78...
Journal Articles
Adoption of AI-based chatbots for hospitality and tourism
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (10): 3199–3226.
Published: 10 September 2020
...) and anthropomorphism (ANM). Technological anxiety (TXN) does not influence the chatbot AIN. Stickiness to traditional human travel agents negatively moderates the relation of AIN and AUE of chatbots in tourism and provides deeper insights into manager’s commitment to providing travel planning services using AI-based...
Journal Articles
Robot with humanoid hands cooks food better?: Effect of robotic chef anthropomorphism on food quality prediction
Available to Purchase
International Journal of Contemporary Hospitality Management (2020) 32 (3): 1367–1383.
Published: 14 April 2020
... to replace human chefs in restaurant industry. Whether customers have a good food quality prediction may have an important effect on their patronage decision. Based on the stereotype content model, the purpose of this paper is to investigate the impact of robotic chef anthropomorphism on food quality...
