...Minwoo Lee; Woojin Lee; Hwansuk Chris Choi; Myunghee Ha Purpose Existing digital transformation ( DT ) frameworks treat technology as a passive tool, failing to explain AI-driven autonomous adaptation, agentic co-configuration and ecosystem orchestration. This paper aims to reconceptualize DT...

... and injunctive norms is also influenced by the strength of an individual’s online group identity. Practical implications Restaurant marketers can gain insights into leveraging ESG communication to boost consumer engagement through the strategic use of interactive digital platforms. Originality/value...

...Jijun Chen; Shinyong Jung; Liping A. Cai Purpose The purpose of this study is to conduct a critical review of technological innovations, attendee engagement and their dynamic relationships, while proposing a future research agenda for experience design in the digital age. Design/methodology...

...Ozgur Ozdemir; Tarik Dogru; Murat Kizildag; Ezgi Erkmen Digitalization Value creation Stakeholders Hospitality and tourism The study offers a critical reflection on the digitalization movement in the hospitality and tourism industry. The value creation effect of digitalization...

... with the sweeping pandemic, the small hospitality business (SHB), smaller in scale and weaker in risk mitigation, has been seriously affected. The purpose of this study aims to supplement the unrepresented area of SHB in China from the digital perspective by drawing on instrumentalization theory (IT). Based...

... on user perception and intention to use to understand the role of agency in the digitalization of hotel services. After developing demo videos of an express check-out application, two experiments were conducted to examine the effects of using an avatar and explain the psychological mechanism of how...