...Minwoo Lee; Woojin Lee; Hwansuk Chris Choi; Myunghee Ha Purpose Existing digital transformation ( DT ) frameworks treat technology as a passive tool, failing to explain AI-driven autonomous adaptation, agentic co-configuration and ecosystem orchestration. This paper aims to reconceptualize DT...

... and injunctive norms is also influenced by the strength of an individual’s online group identity. Practical implications Restaurant marketers can gain insights into leveraging ESG communication to boost consumer engagement through the strategic use of interactive digital platforms. Originality/value...

...Jijun Chen; Shinyong Jung; Liping A. Cai Purpose The purpose of this study is to conduct a critical review of technological innovations, attendee engagement and their dynamic relationships, while proposing a future research agenda for experience design in the digital age. Design/methodology...

... re-use rights only This study aims to critically review the emerging technological developments and digitalization efforts in the hospitality and tourism (HT) industry and discuss the implications of digitalization on various stakeholders (e.g. consumers, employees, companies and operators...

...Ruilin Zhu; Jinyuan Zhang This study identified the factors affecting SHB at operational, managerial and transformational levels amidst the crisis. It further developed a theoretical framework of the SHB rebound matrix, highlighting the importance of digitization and digitalization...

... decade, hotels have digitalized various services to provide convenient, efficient, and unique guest experiences (Brochado et al., 2016). For example, Hilton Worldwide Holdings, Inc. recently developed a digitalized hotel service system called “Digital Key” and introduced it in more than 4,000...