... experiment is used to examine customer preferences for staycation package attributes. Latent class discrete choice modeling is deployed to classify customers into market segments based on their preferences. The profile of each segment is enhanced by documenting customer characteristics and consumption styles...

... of adjacent words can be used. Practical implications This study highlights key hotel features that are crucial for customers’ revisit intention and identifies related market segments that can support managers in better designing their strategies and allocating their resources. Originality/value...

... segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market insights. The stability of market segmentation solutions across repeated calculations is a key quality indicator of a segmentation solution. Yet...

...Fei Du; Feng Yang; Liang Liang; Mingming Yang Mingming Yang can be contacted at: ymming@mail.ustc.edu.cn This paper proposes an optimization model to describe market segmentation strategy after cooperating with third parties by taking hotels for example. The results show...

... can be contacted at: jbowen@uh.edu © Emerald Group Publishing Limited 2015 Consumer behavior Generational differences Hotel management Customer satisfaction Customer loyalty Market segmentation Customer loyalty develops through a progression process. Oliver (1999...

... at: sarah.tanford@unlv.edu © Emerald Group Publishing Limited 2013 Casinos Customer segmentation Gaming Restaurants Hotel and catering industry Market segmentation Customer segmentation is an important marketing tool for hospitality. It enables businesses to evaluate customers and develop...

... and researchers gain better insights into segment differences for meaningful strategy development. Design/methodology/approach A comprehensive dataset covering various lodging market segments was constructed from Tripadvisor.com. The data then were sorted into lodging customer segments by star rating, type...

... the research gap by identifying different market segments among spa goers, based on a set of benefit variables. Design/methodology/approach A survey was administered to customers visiting hotel spas in Texas. Factor analysis was performed on 214 completed surveys to identify the dimensions underlying...

... traditional marketing mix is appropriate when the business is focusing on a specific market segment. Although this approach contradicts much current thinking in marketing, Gordon's argument has proved to be of particular interest in this study. The data were analysed using the ethnographic technique...

...), independent and are able to offer an alternative to standard hotels as they do not have standard procedures and policies to follow (Freund de Klumbis and Munsters, 2005). Hotels Hospitality services Market segmentation United Kingdom Boutique hotels have been in existence for many years...

... to be measured, accessible through a variety of marketing communication vehicles, and customers within the market segments should share certain characteristics and respond similarly to the marketing mix focused on that segment. Once the segmentation strategy satisfies the four criteria, the next step...

... many benefits according to the demand needs in a problem solving logic (Cafferata and Scatà, 1999). Tourism management Market segmentation Product positioning Niche marketing Italy Nowadays tourism represents one of the most important industries in the global economy. However, huge...

...Radesh Rao Palakurthi; Sara J. Parks Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio‐demographic market segments of their business. This research quantifies the significance and the contribution of such market segments...

... segmentation Restaurants Market segmentation Eating is a daily necessity. In a fast paced and affluent society, eating out in restaurants has also become an important social and business occasion. The consumers usually have a wide range of options to choose from. Dependingon the purpose of going out...

...John T. Bowen Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper...

... the data fitted to this matrix and makes a number of recommendations for future work in this area. Denmark Hotels Market segmentation A Danish government report (Erhvervsfremme Styrelsen, 1993) and a sector analysis of the hotel and restaurant industry (Pader et al., 1992) identify...

... to medium‐sized, shown as numbers and percentages Figure 3 A comparison of large hotels and small to medium‐sized by state, shown as numbers and percentages Australia Hotels Market segmentation The grading system used in most serviced Australian accommodation is based...

... in a lodging accommodation. The study also revealed implications dealing with overlapping segments as well as loyalty to specific lodging segments. © MCB UP Limited 1998 Brand loyalty Hotels Market segmentation Travel The analysis of data in this study consisted of three stages. First...

... and internal marketing. The segmentation research identifies product attributes that create value for market segments. This information is useful to companies targeting these segments or companies who may have a marketing mix that is valuable to these segments. It is always advisable to replicate...

... marketing tool as a way of identifying which choice variables are most important in the selection process, market segment, and the dining occasion. Determinant choice variables therefore, would be those which are perceived as facilitating choice, and differentiate among other restaurants. Restaurateurs...