... experiment is used to examine customer preferences for staycation package attributes. Latent class discrete choice modeling is deployed to classify customers into market segments based on their preferences. The profile of each segment is enhanced by documenting customer characteristics and consumption styles...

... of adjacent words can be used. Practical implications This study highlights key hotel features that are crucial for customers’ revisit intention and identifies related market segments that can support managers in better designing their strategies and allocating their resources. Originality/value...

... of extracting a random market segmentation solution and basing a long-term destination or business marketing plan on it, the quality of a market segmentation solution can be assessed using stability (or test-retest reliability). Measures of stability result from running repeated calculations with slightly...

...Fei Du; Feng Yang; Liang Liang; Mingming Yang Mingming Yang can be contacted at: ymming@mail.ustc.edu.cn This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time...

... loyalty Market segmentation In 2001, “The relationship between customer loyalty and customer satisfaction” was published in the International Journal of Contemporary Hospitality Management. The industry had already recognized the importance of customer loyalty, largely due to its...

... at: sarah.tanford@unlv.edu © Emerald Group Publishing Limited 2013 Casinos Customer segmentation Gaming Restaurants Hotel and catering industry Market segmentation Customer segmentation is an important marketing tool for hospitality. It enables businesses to evaluate customers...

... and researchers gain better insights into segment differences for meaningful strategy development. Design/methodology/approach A comprehensive dataset covering various lodging market segments was constructed from Tripadvisor.com. The data then were sorted into lodging customer segments by star rating, type...

... the research gap by identifying different market segments among spa goers, based on a set of benefit variables. Design/methodology/approach A survey was administered to customers visiting hotel spas in Texas. Factor analysis was performed on 214 completed surveys to identify the dimensions underlying...

... their relative effectiveness and their optimal mix over time remains very sparse. Gordon (1998) and Fruchter and Sigue (2005) advocacy for transactional marketing as an appropriate approach in targeting specific market segments, and as an integral approach for companies to develop close relationships...

... accommodation. © Emerald Group Publishing Limited 2009 Hotels Hospitality services Market segmentation United Kingdom Boutique hotels have been in existence for many years. The majority of the literature suggests that boutique hotels were invented in the early 1980s when Anouska...

... seekers. Customer profiling Market segmentation Restaurants Fast foods United States of America Carryout orders have always represented a good portion of overall sales for quick‐service restaurants (QSRs). The figure peaked at 33 percent of all QSR visits in 1996 according to the annual...

... operators. Luca Petruzzellis can be contacted at: lu.petruzzellis@disag.uniba.it © Emerald Group Publishing Limited 2006 Tourism management Market segmentation Product positioning Niche marketing Italy Nowadays tourism represents one of the most important industries...

...Radesh Rao Palakurthi; Sara J. Parks Many lodging operators in the USA might intuitively, or through long experience, be aware of the more important socio‐demographic market segments of their business. This research quantifies the significance and the contribution of such market segments...

... segmentation Restaurants Market segmentation Eating is a daily necessity. In a fast paced and affluent society, eating out in restaurants has also become an important social and business occasion. The consumers usually have a wide range of options to choose from. Dependingon the purpose of going out...

...John T. Bowen Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper...

... Australian Automobile Association (AAA) stars or fewer. A comparison of AAA graded and ungraded hotels is shown in Figure 1 . Australia Hotels Market segmentation The larger Australian hotels range from 800‐plus bedroom conference and casino hotels located in city centres, to 300‐bedroom...

... liability hotel company. The three typological dichotomies provided the eight cell grid shown in Figure 1 . Denmark Hotels Market segmentation A Danish government report (Erhvervsfremme Styrelsen, 1993) and a sector analysis of the hotel and restaurant industry (Pader et al...

... in a lodging accommodation. The study also revealed implications dealing with overlapping segments as well as loyalty to specific lodging segments. © MCB UP Limited 1998 Brand loyalty Hotels Market segmentation Travel Market segmentation is central to the hospitality firm’s marketing...

... and internal marketing. The research in the area of market sensitivity and competitiveness tended to be on yield management and positioning. The yield management research was grouped into two general issues, pricing systems to increase yield and the choice of market segments that would create the highest...

... about the restaurants they had selected to visit in the past month, which included who made the decision, what choice variables were considered for that selection, and the occasion for dining out, if any. Hong Kong Marketing Restaurants Market segmentation In pilot study interviews...