... big data and introduce a new approach to developing marketing strategies based on user-generated content. In contrast to prior studies, our analysis of the reviews provides a more reliable and comprehensive understanding of the intended behavior of customers. Second, we highlight the key hotel...

... by hotels. As communicated by Lusch et al. (2007 , p. 9): This study explains the chain-of-effects through which the social CRM process results in higher levels of performance. Customer relationship management Innovation Marketing strategy Hotel industry Social CRM...

... investigate the potential impacts among them. Marketing strategy Organizational culture Hotel industry Customer relationship management (CRM) Chain hotel International hospitality CRM is based on the principles of relationship marketing (RM), which is considered as one of the key...

... reveal that services are a part of a continuum between what is mostly utilitarian at the one end and mostly hedonic at the other end. Marketing strategy Satisfaction Utilitarian Hedonic Experience value Tourists travel to enjoy themselves. Accordingly, the act of travelling in one’s...

...Pieter C.M. Cornelis Purpose Co‐branding is an often used marketing strategy within the theme park industry and it has existed in one form or another since the 1930s. Notwithstanding the growing interest for co‐branding in the theme park industry academic research in a theme park context has...

... or theorizing to past experience and literature. Ada S. Lo can be contacted at: hmada@polyu.edu.hk © Emerald Group Publishing Limited 2010 Customer relations Customer service management Value chain Hotels Hong Kong Marketing strategy The concept of customer relationship management...

... in the new market are closed to pre‐entry resources: 1. the time it takes to create any additional resources and capabilities; and 2. capabilities associated with the mode of entry itself. Marketing strategy Diversification Profit Spain Tourism Diversification has not only...

... Limited 2009 China Hotels Marketing strategy Customer services quality Human resources management By the 1990s, China's state‐owned hotel recognized the urgent need to improve information communication technologies and financial system (Zhi et al., 1997). Multinational hotel...

... tour groups will enable tourism planners in Japan to have a personal relationship with these foreign tour operators. Finally, government intervention to eliminate barriers might be required if one or more of the above (such as cost reduction, improvement, or marketing strategies) are not feasible...

... to perform to potential. Tourism Brands Economic growth Marketing strategy Canada Many tourism destinations have enjoyed a healthy rate of growth over the years. As a result, continuous growth has become an assumed norm. Unfortunately, as visitor numbers drop, many destinations realize...

... measures Marketing strategy Spain Despite the importance of measuring business performance (see, for example, Meyer, 1998), there is little research on the measures used to evaluate marketing effectiveness [1] . Due to this, The Marketing Science Institute made this question one of its research...

... an appropriate destination image are critical to effective positioning and marketing strategy” (p. 1), and these authors provided a broader conceptualisation of destination image than those discussed above. Their model resulted from a review of literature related to destination image as well as corporate...

.... The reviews, for example, describe it as “genuinely lousy, mushy, grey thing of loose consistency and little flavour” or “a press release masquerading as a meal”. © Emerald Group Publishing Limited 2004 Consumer behaviour Service industries Marketing strategy United Kingdom The broad...

... (hotel manager). Hotels Market orientation Marketing strategy It has been argued many times before that it is scarcely possible to read an annual report or talk to a modern manager without encountering some variation of the buzzwords “market focused”, “market oriented” or “customer led...

...Francis Buttle; Bungkwon Bok A customer survey conducted from the perspective of the theory of reasoned action (TORA) supplies data which guide hotel marketing strategy. TORA is used to describe behavioural intentions of international business travellers. The two predictor constructs contained...

... opportunities for marketers. Presents consumers′ perceptions of and preferences for fast‐food restaurants in the USA and Canada. The results of this study may have very important implications for developing successful marketing strategies for fast‐food restaurants. Findings of the study offer need‐oriented...

... and catering Information technology Leisure Marketing Marketing strategy United Kingdom Short breaks in hotels in the UK are widely recognized as a growth market[ 36 , 37 , 38 , 39 ]. However, what is often not documented is that such growth is at the expense of other markets, and as such results...

... developments. © MCB UP Limited 1994 Holiday industry Hotel and catering Marketing strategy Modelling Performance Strategy Tourism The concept of a strategic “group“ of firms, essentially defined as a set of firms competing within an industry on the basis of similar combinations...

... understanding of their target training markets and tailor their marketing strategy accordingly. The objective of training providers of “the tourism product” to provide uniformly high standards is at the heart of the educational philosophy and practices of organizations with responsibilities for tourism...

... of achieving improved small hotel firm business performance and draws conclusions. Finally, presents the rationale for adopting the given tripartite model. © MCB UP Limited 1994 Alliances Cost control Hotel and catering Hotels International marketing Marketing strategy Small firms...