...Babak Taheri; Fevzi Okumus Purpose Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism. Design...

... can be contacted at: yc27039@um.edu.mo Review studies Hospitality Future agenda Mixed methods Review studies focus on the impact of contemporary issues on a particular topic by analyzing prior knowledge about and identifying research gaps in the topic and providing essential...

... platforms: integrated websites and social networking sites (SNS) to emphasize the role of platform types on customers’ purchase decisions. Design/methodology/approach This research adopts a mixed-method approach of business intelligence approach and quasi-experimental design. Study 1 performed text...

... to small- and medium-sized enterprises (SME) restaurants. Furthermore, the authors adapt scales to measure these practices and conduct a pilot study to evaluate their impact on business performance in such establishments. Exploratory sequential mixed methods are used to fulfill the research aims...

... by work as calling theory by also examining the mediating role of employees’ professional identity on intention to leave the industry. Design/methodology/approach This study used an exploratory mixed-methods approach. Study 1 included an online qualitative survey to explore the significant dimensions...

... to explore the underlying structure of wellness in upper-upscale and luxury hotels and the roles wellness attributes play in customer satisfaction and dissatisfaction. This study uses a mixed methods approach consisting of content analysis and social media analytics. In Study 1, the authors integrate...

... the transdisciplinary, multiphase, mixed methods, generative design research, participatory planning and social design activities developed and implemented by the West Virginia University Rural Tourism Design Team and associated outcomes. The multiphase methodology included quantitative and qualitative research...

... far, by advancing a proposal to adopt mixed methods in the form of explanatory or exploratory sequential designs. To the best of the knowledge, it is the first study addressing methodological pitfalls in extant network-based research within the tourism and hospitality domain. Tourism Network...

...Dao Truong; Rose Xiaoming Liu; Jing (Jasper) Yu This study identified 753 mixed methods articles, wherein 482 articles (64%) were published in the chosen tourism publication outlets and 271 (36%) in the chosen hospitality publication outlets. MMR studies having a dominant focus on specific...

... (green hotels vs green restaurants). To achieve the aforementioned objectives, this study takes a mixed-method approach comprising both qualitative and quantitative processes, which is rarely applied to uncover the direct driving forces of pro-environmental consumption intention/behavior. More...

... they place upon them. Allan Stewart Jepson can be contacted at: a.s.jepson@herts.ac.uk 30 11 2017 01 02 2018 11 03 2018 26 03 2018 27 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Emotion Mixed methods EDA...

...Wei Liu; Beverley Sparks; Alexandra Coghlan Purpose This paper aims to use a concurrent mixed method approach to explore the key variables that can influence customer experience at a food and wine event. Design/methodology/approach A concurrent mixed methods approach, using a participant...