...Babak Taheri; Fevzi Okumus Purpose Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism. Design...

... Limited Licensed re-use rights only Review studies Hospitality Future agenda Mixed methods Review studies focus on the impact of contemporary issues on a particular topic by analyzing prior knowledge about and identifying research gaps in the topic and providing essential directions...

... platforms: integrated websites and social networking sites (SNS) to emphasize the role of platform types on customers’ purchase decisions. Design/methodology/approach This research adopts a mixed-method approach of business intelligence approach and quasi-experimental design. Study 1 performed text...

... to evaluate their impact on business performance in such establishments. Exploratory sequential mixed methods are used to fulfill the research aims. In the first phase, a set of definitions and practices associated with RL are derived from a systematic literature review. Second, a projective method...

... by work as calling theory by also examining the mediating role of employees’ professional identity on intention to leave the industry. Design/methodology/approach This study used an exploratory mixed-methods approach. Study 1 included an online qualitative survey to explore the significant dimensions...

...Hyekyung Park; Minwoo Lee; Ki-Joon Back This paper aims to explore the underlying structure of wellness in upper-upscale and luxury hotels and the roles wellness attributes play in customer satisfaction and dissatisfaction. This study uses a mixed methods approach consisting of content...

... at: doug.arbogast@mail.wvu.edu 07 03 2019 15 07 2019 29 12 2019 01 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only This paper aims to describe the transdisciplinary, multiphase, mixed methods, generative design research...

... quantitative or qualitative approaches to examine social networks can be misleading and generate potentially biased findings. Indeed, purely qualitative and purely quantitative studies display limitations. The purpose of this study is to provide methodological insights by suggesting that mixed methods can...

... was a mixed methods design and was conducted in three phases. In the first phase, a content analysis was performed to determine if each article could be classified as non-empirical, qualitative, quantitative or mixed methods. In the second phase, descriptive statistics was used to present the number...

... hospitality product types. A mixed-method approach was taken to achieve the research objectives. In a qualitative phase, the textual data collected via an open-ended question were analyzed using a unit of analysis and categorization method. In a quantitative phase, the psychometric measurement items...

... the researcher and the researched, and it is through this transformation that co-creation of research can occur (Sedgley et al., 2011 ; Richards et al., 2010). Emotion Mixed methods EDA Group socialization Memory creation It has been widely documented that tourism and planned...

...Wei Liu; Beverley Sparks; Alexandra Coghlan Purpose This paper aims to use a concurrent mixed method approach to explore the key variables that can influence customer experience at a food and wine event. Design/methodology/approach A concurrent mixed methods approach, using a participant...