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Keywords: Negative emotions
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Journal Articles
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International Journal of Contemporary Hospitality Management (2019) 31 (1): 285–308.
Published: 15 November 2018
... to either hedonic or utilitarian values in itself, and it has a significant effect on negative emotions. The results also demonstrated that perceived hedonic and utilitarian values directly and/or indirectly influence behavioral intentions through consumption emotions. Regulatory focus theory (RFT...
Journal Articles
Journal Articles

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