...’ food choices. Design/methodology/approach Using protection motivation theory ( PMT ), a cross-sectional Pollfish survey (May–June 2024) collected data from 600 US adults planning travel to the Caribbean, assessing knowledge of CFP symptoms, transmission and prevention. Findings Most...

... to identify how social and internal factors influence consumers’ self-expressive benefits and perceptions of response efficacy resulting in intentions toward plant-based food decisions. Design/methodology/approach Stimulus-organism-response (SOR) theory, signaling theory and protection motivation theory...

... and recovery from the pandemic. The demand for outings is increasing in the post-COVID-19 world, leading to the recovery of the ride-sharing industry. Integrating protection motivation theory and the theory of reasoned action, this study aims to investigate ride-sharing customers’ self-protection motivation...

... economy (Mody et al., 2021 ; Altinay and Taheri, 2018). Hence, drawing on protection motivation theory (PMT), which has been proven to effectively explain individual’s attitudes and behaviours towards risks (Rogers, 1975), this mixed-method study served as a systematic academic inquiry...

...Alei Fan; Sheryl F. Kline; Yiran Liu; Karen Byrd Purpose Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis. Design/methodology/approach The research survey was conducted during...

... integration theory and protection motivation theory, this research proposes its model and hypotheses. To test the proposed hypotheses, 441 participants were recruited through a non-probability purposive sampling method. Norman Peng can be contacted at: Norman.Peng@gcu.ac.uk 12 11 2019 04 02...

.../implications This study examined consumers’ intentions to return to a restaurant that has experienced a foodborne illness outbreak. Findings are based on a scenario-based survey, and thus, the results cannot be generalized. Originality/value By implementing protection motivation theory (PMT...