...’ food choices. Design/methodology/approach Using protection motivation theory ( PMT ), a cross-sectional Pollfish survey (May–June 2024) collected data from 600 US adults planning travel to the Caribbean, assessing knowledge of CFP symptoms, transmission and prevention. Findings Most...

... to identify how social and internal factors influence consumers’ self-expressive benefits and perceptions of response efficacy resulting in intentions toward plant-based food decisions. Design/methodology/approach Stimulus-organism-response (SOR) theory, signaling theory and protection motivation theory...

... and recovery from the pandemic. The demand for outings is increasing in the post-COVID-19 world, leading to the recovery of the ride-sharing industry. Integrating protection motivation theory and the theory of reasoned action, this study aims to investigate ride-sharing customers’ self-protection motivation...

... Given the illegal nature of the gig economy in some cities, this study aims to draw on protection motivation theory to examine the formation of Uber drivers’ self-protective behaviour against legal risks. In-depth interviews with 10 Uber drivers in Hong Kong were conducted to yield eight...

...Alei Fan; Sheryl F. Kline; Yiran Liu; Karen Byrd Purpose Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis. Design/methodology/approach The research survey was conducted during...

... integration theory and protection motivation theory, this research proposes its model and hypotheses. To test the proposed hypotheses, 441 participants were recruited through a non-probability purposive sampling method. Norman Peng can be contacted at: Norman.Peng@gcu.ac.uk 12 11 2019 04 02...

.../implications This study examined consumers’ intentions to return to a restaurant that has experienced a foodborne illness outbreak. Findings are based on a scenario-based survey, and thus, the results cannot be generalized. Originality/value By implementing protection motivation theory (PMT...