... and nostalgic cues, influence hotel guests’ emotional responses, brand attachment and ultimately, purchase intentions. Grounded in attachment theory, the research further explores the moderating role of AI-driven recommendations in enhancing or weakening these psychological connections. Design/methodology...

... on its drawbacks and examines the underlying mechanisms. H1. The sweetness scale (vs text) will increase wine novices’ purchase intention. However, such an advantage will be attenuated among experienced wine consumers. H2. For wine novices, perceived diagnosticity...

... influence consumers’ purchase intention, subjective well-being and trust in service provider. Design/methodology/approach This study used a 3 × 4 between-within online scenario-based experimental design (business models: traditional, collaborative, shared; value propositions: innovation, marketing...

...Pei-Jou Kuo; Valentini Kalargyrou Purpose – This exploratory study aims to investigate consumers' perceptions, attitudes, and purchase intention for restaurants that employ a significant amount of service staff with disabilities. The influences of consumers' characteristics and dining occasions...