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Keywords: Regret
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Journal Articles
International Journal of Contemporary Hospitality Management (2023) 35 (12): 4238–4258.
Published: 31 March 2023
... customer’s valence and the dining companion’s valence on regret, leading to sequential behavioral outcomes. Design/methodology/approach Using a scenario-based experimental study, 344 qualified questionnaires were collected. Univariate ANOVA and multiple linear regression analyses were implemented...
Journal Articles
International Journal of Contemporary Hospitality Management (2021) 33 (7): 2352–2370.
Published: 05 May 2021
...Xiaoxiao Fu; Bingna Lin; Yao-Chin Wang Purpose Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy. Design/methodology/approach This research collected on-site data at a well...
