The Management of an Independent School Available to Purchase

The establishment of a new independent school is described retrospectively by the headmaster. As a manager he saw his constituency as fourfold: pupils, parents, staff, governors. He must know, teach and talk to pupils; treat every parent′s concerns with total attention;engage his staff in every sense of the word; and satisfy his governors. Public relations skills are of paramount importance at every level and public relations with the world outside must be active not passive or responsive.