Issues

Special Issue: Selected papers from the Second Annual Conference Marketing of Higher Education Budapest 2007. Guest Editors: Paul Gibbs, Petros Pashiardis

Editorial

Editorial

Brian Roberts
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The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine

Anthony Lowrie
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Facilitating innovations in higher education in transition economies

Olga Saginova; Vladimir Belyansky
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A new higher education marketing mix: the 7Ps for MBA marketing

Jonathan Ivy
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Marketing mix formulation for higher education: An integrated analysis employing analytic hierarchy process, cluster analysis and correspondence analysis

Hsuan‐Fu Ho; Chia‐Chi Hung
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Information and source preferences of a student market in higher education

J. Bonnema; D.L.R. Van der Waldt
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Personal development planning under the scope of self‐brand orientation

Irini Rigopoulou; John Kehagias
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Guest editorial

Guest editorial

Paul Gibbs
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