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Journal Articles

Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective

Charitha Harshani Perera, Long Thang Van Nguyen, Rajkishore Nayak

International Journal of Educational Management (2023) 37 (6-7): 1335–1359.

https://doi.org/10.1108/IJEM-05-2023-0260

Published: 09 October 2023

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Journal Articles

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen

International Journal of Educational Management (2020) 35 (1): 63–74.

https://doi.org/10.1108/IJEM-05-2020-0264

Published: 23 August 2020

View article titled, The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

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