... innovation and standardization when creating educational offers in competitive situations? Design/methodology/approach We examine our aim using rich qualitative data, consisting of 17 interview instances with principals at publicly and privately owned upper secondary schools in a Swedish municipality...

...Carolin Julia Reimann; Judith Schwarz; Thomas Koinzer Purpose The article deals with competition between primary schools in Berlin. The focus is on the perception of competition and the process of student selection – despite school law restrictions for primary state schools. The aim is to find out...

...John Nicholls; John Harris; Eleanor Morgan; Ken Clarke; David Sims Given the increasing competition in higher education, including that on MBA degrees, it is surprising that more attention has not been paid to marketing issues, such as are educational institutions really“customer‐oriented”?; do...