...Graeme Drummond This paper highlights the increasingly important topic of consumer confusion. Drawing parallels with experiences in the private sector, the concept of consumer confusion is explored within the higher education sector; what causes the phenomenon, how do consumers react to it and how...

... being devised by LEAs are criticised because they come too late when a school′s performance will be determined by its ability to attract and retain pupils. LEAs will have no alternative but to pass most resources on to schools according to a pupil‐based formula. It is the consumers who will determine...