...Alan C.K. Cheung; Timothy W.W. Yuen; Celeste Y.M. Yuen; Yin Cheong Cheng Purpose The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets...

... they choose the most appropriate market segments?; the complexities of the decision processes of the“buyers”. Looks first at general issues facing educational marketers, and then examines the marketing of MBA degrees in the light of theory, of previous survey data and of evidence arising from their collective...