Attitude toward advertising: Does the 7-factor model work in chile?

Results of applying the 7-factor model of global attitude toward advertising to a sample of 373 Chilean students are presented and discussed. Three hypotheses, based on prior US studies, suggesting an inverse relationship between favorable attitude toward ad-vertising and experience with, knowledge of, and exposure to ad-vertising are tested. Empirical findings do not support these hypotheses. A factor analysis of the Chilean data resulted in a 9-factor solution in contrast with the 5-factor solution reported in the original test of the 7-factor theoretical model. Suggestions for further research are discussed.