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International Journal of Pharmaceutical and Healthcare Marketing
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Issue
10 April - Volume 1, Issue 1, Pages 12 - 97
3 July - Volume 1, Issue 2, Pages 107 - 189
11 September - Volume 1, Issue 3, Pages 199 - 265
27 November - Volume 1, Issue 4, Pages 276 - 363
Volume 1, Issue 2
3 July 2007
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ISSN
1750-6123
EISSN
1750-6131
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Editorial
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Seniors' perceptions of prescription drug information sources
Denise E. DeLorme
;
Jisu Huh
;
Leonard N. Reid
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for Seniors' perceptions of prescription drug information sources
Pharmaceutical marketing return‐on‐investment: a European perspective
Michel Rod
;
Nicholas J. Ashill
;
Janet Carruthers
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for Pharmaceutical marketing return‐on‐investment: a European perspective
Evaluation of downstream integration in the US pharmaceutical industry
Daniel Simonet
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Value‐driven consumer e‐health information search behavior
Lynn Goetzinger
;
Jungkun Park
;
Yun Jung Lee
;
Rick Widdows
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A GIS approach to plan and deliver healthcare services to urban poor
:
A public private partnership model for Ahmedabad City, India
K.V. Ramani
;
Dileep Mavalankar
;
Amit Patel
;
Sweta Mehandiratta
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for A GIS approach to plan and deliver healthcare services to urban poor<span class="subtitle-colon">: </span><span class="subtitle">A public private partnership model for Ahmedabad City, India</span>
Editorial
Welcome to the second issue of IJPHM
Avinandan Mukherjee
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Digital integration, knowledge practices and agility: enhancing service quality and health-care delivery in pharmaceutical supply chains
Prescribing trust: authenticity, personalization, and health literacy in pharmaceutical branding
The role of hybrid applications in the European Medicines Agency: balancing innovation and efficiency
Corrigendum: Adoption of AI-based diabetes diagnosis: a patient and institutional perspective in Maharashtra and Karnataka
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