Issues

Strategic issues in pharmaceutical supply chains: a review

Rajesh Kr. Singh; Ravinder Kumar; Pravin Kumar
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Measuring service quality in pharmaceutical supply chain – distributor’s perspective

Uma Maheswari Devi Parmata; Sankara Rao B.; Rajashekhar B.
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Consumer trust and physician prescription of branded medicines: an exploratory study

Mahmoud Abdulai Mahmoud
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Content analysis of comparative claims in drug advertisements

Vanessa Boudewyns; Pamela A. Williams
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“Infecting” those we care about: social network effects on body image

Aditi Grover; Jeffrey Foreman; Mardie Burckes-Miller
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The launch strategy choices in China’s pharmaceutical market

Vicky Ching Gu; James R. Burns
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