Issues

Book Review

Is the Pharmaceutical Sales Career Right for Me?

Fadi Alkhateeb; Tina Vance
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Call for papers

Special issue on pharmaceutical direct-to-consumer advertising: past, present, and future

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Brand network maps: A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry

Sarena Saunders; Michel Rod
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An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising: The moderating role of product involvement

Yam B. Limbu; Bruce A. Huhmann; Robin T. Peterson
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Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes

Hyojin Kim; Chunsik Lee
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Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives: Comparative perspectives of trainers and trainees

Muhammad Zahid Iqbal; Shahab Alam Malik; Rashid Ahmad Khan
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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Füsun F. Gönül; Franklin J. Carter, Jr
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