Issues

An exploration of seniors' relationships with prescription pharmaceutical brands: An application of “arranged marriage” metaphor framework

Sameer Deshpande; Samia Chreim; Roberto Bello; Terry Ross Evashkevich
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An international regulatory clinical trial comparative

Beth Ann Fiedler; Robert J. Bebber
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Conceptualisation of branding: strategy based on the Indian pharma sector

Shamindra Nath Sanyal; Saroj Kumar Datta; Asok Kumar Banerjee
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Consumer trust in high‐consequence decisions: a study of medical services

Mellina da Silva Terres; Cristiane Pizzutti dos Santos
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Consumers' choice of dentist by self‐perceived need

Julie Coe; Fang Qian
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Originator and generic medicine: pricing and market share

Eon van der Merwe Smit; Jhandré Bredenkamp
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Editorial

Syndisciplinary approaches to pharmaceutical and healthcare research

Avinandan Mukherjee
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