Issues

Special Issue: Pharmaceutical direct-to-consumer advertising: past, present and future (part 2). Guest Editors: Yam Limbu, Avinandan Mukherjee

Editorial

Avinandan Mukherjee; Yam Limbu
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Erratum

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DTC drug advertising ethics: laboratory for medical marketing

Michael Mackert; Marie Guadagno; Amanda Mabry; Lindsay Chilek
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Prescription drug advertisements and older adults: a case for implicit memory

Ty Abernathy; Carolyn Adams-Price; Tracy Henley
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Marketing pharmaceutical and cosmetic products to the mature market

George P. Moschis; Leah Bovell
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The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes

Kai N. Bergner; Tomas Falk; Daniel Heinrich; Jörg A. Hölzing
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Resell versus direct models in brand drug distribution

Kathleen Iacocca; Yao Zhao; Adam Fein
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