Issues

Role of communications in healthcare marketing

Avinandan Mukherjee
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites

Jisu Huh; Wonsun Shin
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Healthcare service quality: what really matters to the female patient?

Ingy Shafei; Jan Auke Walburg; Ahmed F. Taher
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?: A persuasion knowledge perspective

Mei-Ling Wei; Marjorie Delbaere
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The layers of relational communication in evaluating health care services

Doo Syen Kang; SYNG POM CHOY
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Optimization of the promotion mix in the healthcare industry

Dominique Haughton; Guangying Hua; Danny Jin; John Lin; Qizhi Wei; Changan Zhang
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