... which allows the manufacturers of these medicines to gain penetration in markets where little or no generic medicine competition exists. Pharmaceuticals industry Medicines Prices Costs South Africa Originator medicine Generic medicine Price effects Market shares Pharmaceutical costs...

... of branded generics in India. A strategic comprehensive model that has been constructed would give a direction for branding in the pharmaceutical industry. Originality/value This research work has extended prior pharmaceutical branding research by conceptualising the branding strategy as a brand...

... the number of new product introduction. It further argued that despite the current high degree of regulations, pharmaceutical firms appear relatively unaffected by it in selecting markets for products. Capability Regulations Capability building Pharmaceuticals industry Internationalization...

... was employed. This article originally appeared in Volume 5 Number 1, 2011, International Journal of Pharmaceutical and Healthcare Marketing © Emerald Group Publishing Limited 2013 --> Late entrant Market entry Market pioneer Medical prescriptions Pharmaceuticals industry Rx...

...Sushmita A. Narayana; Rupesh Kumar Pati; Prem Vrat Purpose This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach Literature from peer‐reviewed journals available on online...

... corporate behaviour Corporate image Pharmaceuticals industry Germany Consumer behaviour The academic literature on consumer boycotts has grown significantly in recent years (e.g. Hunter et al., 2008 ; Yuksel and Mryteza, 2009 ; and Farah and Newman, 2010) as the moral dimension...

... Endorser credibility Information processing Attitude change Advertising Pharmaceuticals industry Direct‐to‐consumer advertising of prescription drugs (DTCA) is one of the fastest growing ad spending categories (Sheehan, 2005), reaching $4.8 billion in 2009 (Edwards, 2010). Consumers are exposed...

.... If the unit cost of training carried out externally increases significantly without any obvious improvement in quality, then organizations should better conduct TNA internally. Training needs assessment Trainers Trainees Pharmaceuticals industry Pakistan Improvement in human productivity...

... a major topic for previous researchers. The paper focuses on an important window of time, when the impact of the FDA's revised guidelines about advertising had a significant impact on DTC advertising within the pharmaceutical industry. The paper's findings help answer questions related...

... (Drummond et al., 2007). Drugs used in the treatment of rare diseases address significant unmet medical needs and are referred to as orphan drugs because, as described by EURORDIS (2011c) “the pharmaceutical industry has little interest under normal market conditions in developing...

... Limited 2011 Prescription behaviour Prescription loyalty Pharmaceuticals industry Promotions Drug administration India Doctors For a pharmaceutical company, success depends on judgments or decisions about a company's drugs by physicians, through their evaluation process...

... produced the opposite. Consequently, perceptual (visual) attributes of the target were better encoded in the read condition. © Emerald Group Publishing Limited 2011 Pharmaceuticals industry Disclosure Pharmaceutical advertising CSR practices Consumer behaviour Advertising effectiveness...

... the differential mechanism in achieving market success for late entrants in the Rx and OTC markets. Significant loss of revenue in a short period of time would be devastating to any firm; such a shock may be a rarity for a typical business, but it is commonplace in the pharmaceutical industry. For example...

... of issues, not least of which is the tradeoff between promoting low‐cost production and developing what are often expensive but valuable new technologies. © Emerald Group Publishing Limited 2011 National health expenditures Efficiency Pharmaceuticals industry Marketing Advertising United...

... the outcomes were evidence‐based and patient‐centered services with improved cost effectiveness, efficiency, safety, and quality control. Serials Research work Pharmaceuticals industry Health and medicine It is now four years since Emerald Publishing launched the International Journal...

...). © Emerald Group Publishing Limited 2010 Drugs Advertising Pharmaceuticals industry Pharmaceutical advertising has been the subject of considerable research through the years. Evidence on pharmaceutical advertising content, processes, and effects has been reported in numerous journal...

... in achieving its strategic goals and vice versa (Möller et al., 2005). © Emerald Group Publishing Limited 2010 Institutional care Entrepreneurialism Health services Pharmaceuticals industry Recent's pharmaceutical industry can be best understood as a network (Compagni et al...

... through the investigation of its behavioral dimension exclusively, in a new sector of application. We will hereafter justify the positive influence of each antecedent of relationship quality on relationship quality. Pharmaceuticals industry Relationship marketing Customer loyalty...

... of Indian pharmaceutical companies to become drug innovators. © Emerald Group Publishing Limited 2010 Innovation Pharmaceuticals industry Research and development Competitors Product differentiation The next question we asked was whether the increased research activity was in trend...

... tactics, CCM can serve as an alternative model for the drug industry to compete. Originality/value The paper is unique in that timing is ripe for this kind of analysis. To the best of the author's knowledge, there is no research to date on the issue of substantial ways that the pharmaceutical industry...