Strategic quality management, Malcolm Baldrige and European quality awards and ISO 9000 certification: Core concepts and comparative analysis

Describes the important contributions of quality gurus like Deming, Juran, Crosby, Feigenbaum, Ishikawa and Garvin which led to the evolutionary development of Strategic Quality Management (SQM). In addition, the core concepts of SQM, namely, customer focus, leadership, strategic quality planning, design quality, speed and prevention, people participation and partnership, fact‐based management and continuous improvement are identified and are compared with Malcolm Baldrige and European Quality Award criteria and ISO 9001 certification requirements. Also a framework for implementing strategies based on these seven core concepts is recommended. Develops a comparative analysis of Malcolm Baldridge and European Quality Awards, and ISO 9001 requirements.