Subjective Quality Available to Purchase

In discussing Quality as an integral part of business, the writer shows the need for commitment, planning and organisation to make sure the quality results are in the interest of the business. Of the necessary facts for such planning, subjectively judged features require more attention in many firms. The problems are discussed and an application to the evaluation of formation (through‐view) of paper is given as an example. Using the “Rangefinder” technique he developed in the printing industry, the author is conducting a worldwide assessment of paper formation and reports the progress towards quantification. The approach has applications in many areas of quality judgment.