ISO 9000 among Australian companies: impact of time and reasons for seeking certification on perceptions of benefits received

Utilizes a survey of 272 Australian ISO 9002 quality certified companies to examine two issues: first, the relationship between a company’s initial motivation for seeking certification (QCert) and its perception of the benefits it has received; and, second, the impact of time on perceptions of benefits received. Companies which sought QCert because of an externally‐imposed perception of the necessity to “obtain a certificate” were found to experience fewer beneficial outcomes of QCert, in comparison with companies which sought QCert because of an internally‐driven desire to improve organizational performance. Additionally, no evidence was found that longer‐certified companies experience more benefits than recently‐certified companies, regardless of the initial motivation for seeking QCert. Cautions against the drive towards “forcing” companies to seek QCert as a result of a perception of an external threat. Such a process appears to be counterproductive.