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During the years 1995/96 a special survey was organised by the Chemical Engineering department of the NTUA (National Technical University of Athens) aiming at the examination of the conditions for the introduction of quality assurance systems (QAS) in Greek enterprises, the identification of the most important problems and the evaluation of the resulting benefits. Although the major motivating factor for companies to introduce QAS was market‐related, benefits experienced often refer to the improvement of internal organisational and communication procedures, whereas the main difficulties concern the change in the way of thinking and working. The impact of training on the employees’ motivation, on the difficulties experienced and on the negative reactions of the staff indicates its significant role for the proper implementation of the system.

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