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Keywords: Virtual agent
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Journal Articles
International Journal of Quality & Reliability Management (2014) 31 (4): 419–434.
Published: 01 April 2014
...Reza Etemad-Sajadi Purpose – The purpose of this study is to measure the perception and the behavioural intention of web-users who interact with a virtual agent on a web site. The author wants to measure the added value of this technology in terms of providing e-service and measure web-users...
