Issues

Special Issue: The 2009 Naples Forum on Service servicedominant logic, service science and network theory integrating three perspectives for a new service agenda. Guest Editors: E. Gummesson, C. Mele, F. Polese

Transitioning from service management to service‐dominant logic: Observations and recommendations

Evert Gummesson; Robert F. Lusch; Stephen L. Vargo
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Rethinking service innovation: four pathways to evolution

Roberta Sebastiani; Marco Paiola
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Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera

Ragnar Lund
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Social practices as units of value creation: theoretical underpinnings and implications

Heli Holttinen
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Business model design: conceptualizing networked value co‐creation

Suvi Nenonen; Kaj Storbacka
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Towards co‐creation of service research projects: a method for learning in networks

Minna Halonen; Katri Kallio; Eveliina Saari
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Co‐creating value innovation through resource integration

Cristina Mele; Tiziana Russo Spena; Maria Colurcio
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Linking the viable system and many‐to‐many network approaches to service‐dominant logic and service science

Sergio Barile; Francesco Polese
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Guest editorial

The 2009 Naples Forum on Service – service-dominant logic, service science and network theory: integrating three perspectives for a new service agenda

Evert Gummesson; Cristina Mele; Francesco Polese
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Note from the publisher

Measuring the impact of research

Rebecca Marsh
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