... the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization. Design Customer experience Advanced technology...

...Zhuo Xin; Danping Lin; Youfang Huang; Wenwen Cheng; Chee Chong Teo Purpose – The purpose of this paper is to present an integrative approach for the problem of service capacity design for the ground crew at the airport check-in counters. Design/methodology/approach – Using data collected...

...Bo Edvardsson; Gloria Ng; Zhi Min Choo; Robert Firth Purpose Research suggests that service‐dominant designs are superior to goods‐dominant; but why? The purpose of this paper is to answer three questions. First, in what way is a service system based on service‐dominant logic (SDL) superior to one...

...Su Mi Dahlgaard‐Park; Johan Lilja; Daniel Richardsson Purpose Appreciative inquiry (AI) is an inquiry into the “best of” what already exists in a system. Applying AI at the start of a design process gives a process that is very different from traditional design approaches, in other words...