BEYOND CUSTOMER SATISFACTION: THE CHANGING FACE OF UK CAR RETAILING Available to Purchase

The findings of a pilot study into contemporary developments in the UK car retailing sector are reported. Two trends were particularly apparent: a mounting concern with the quality of customer service and a rise in the number of multi‐franchise retail groups. Such groups appear to be more advanced than the volume manufacturers in their thinking about quality of service. Overall there was evidence of a limited shift in the nature of the relationship between the vehicle manufacturers and their retailers.