Issues

Special Issue: Adding strategic and operational value to retail and distribution. Guest Editors: Oliver G. Kayas, Gillian H. Wright

Guest editorial

Oliver G. Kayas; Gillian H. Wright
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A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour

Sandra Maria Correia Loureiro; Inês Costa; Padma Panchapakesan
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Segmenting female consumers: high-involvement personal services

Borut Milfelner; Tanja Vidergar Kikel; Damijan Mumel; Aleksandra Pisnik
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Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeys

Angela Hall; Neil Towers; Duncan R. Shaw
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Value co-creation in high-involvement services: the animal healthcare sector

Alison Z. Pyatt; Gillian H. Wright; Keith E. Walley; Emma Bleach
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Effective social media marketing strategy: Facebook as an opportunity for universities

Costas Assimakopoulos; Ioannis Antoniadis; Oliver G. Kayas; Dragana Dvizac
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Chinese products for Chinese people? Consumer ethnocentrism in China

Qing Shan Ding
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