... 24 03 2021 10 04 2021 20 12 2021 01 03 2022 02 04 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online retailing Omnichannel Bricks-and-mortar (BM) store performance Ship-to-store (STS) The advancement...

... and the anchoring effect, we will also consider the online retailing context as a moderator variable to explore whether this variable can play a moderating effect. As a continuation of theoretical research, this study also contributes to the literature as follows. First, regarding whether the model is an ordinary...

...Ilke Kardes; Leisa Reinecke Flynn; Michael Dugan Purpose The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online retailers and smaller, local retailers in emerging markets...

...Abhijeet Ghadge; Sujoy Bag; Mohit Goswami; Manoj Kumar Tiwari Purpose An uncertain product demand in online retailing leads to loss of opportunity cost and customer dissatisfaction due to instances of product unavailability. On the other hand, when e-retailers store excessive inventory of durable...

.... China E-commerce Case study Online retailing Omni-channel Fast fashion As the digital world evolves, omni-channel has become a game changer for retail industry transforming the traditional independent paths to purchase with a seamless universal purchase model (Bell et al., 2014...

.... The purpose of this paper is to identify the specific touch-related properties worthwhile to enable in online retailing and the type of customer value that can be provided, as well as the drivers and barriers for consumer acceptance toward touch-enabling technologies for online shopping. Due...

...Rakhi Thakur; Mala Srivastava Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk...

... inexperienced shoppers and experienced shoppers, online retailers should segment these groups more effectively and should implement a different marketing strategy to target the right segment, right shoppers along with the right marketing tactic. The antecedents of future intention of online shopping...

... of luxury homepage design and empirically examine the effect of luxury homepage design on consumer perceptions of luxury. Homepage design Luxury brand image Online retailing Web atmospherics Philipp Nikolaus Kluge can be contacted at: philipp.kluge@whu.edu © Emerald Group Publishing...

... regulation as well as subjective norms influence repeat purchase intentions. Research limitations/implications Emotion regulation in traditional retailing environments has been heavily studied, however, limited research exists to examine emotion regulation in the online retailing environment...