...Stephan Zielke; Marcin Komor; Alena Ortlinghaus Purpose This study analyses how cross-channel technologies stimulate the intensity and loyalty of channel switching behaviour (showrooming and webrooming). Design/methodology/approach We collected data from a representative sample of 4,000...

...Maria-Jose Miquel-Romero; Marta Frasquet; Alejandro Mollá-Descals Purpose This study aims to identify the role that awareness of the environmental impact of home delivery can play in the showroomer’s decision to purchase in-store, and the moderating effects of price issues (online price advantage...

...Jose Marcos Carvalho de Mesquita; Hyunju Shin; João Paulo Longuinho; Luiz Rodrigo Cunha Moura Purpose Research on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a comprehensive framework...

... of consistency (i.e. product, service, price and promotion consistency) and exploring the moderating roles of showrooming and webrooming motivation in these relationships. Design/methodology/approach A survey method is used to collect data. A total of 550 valid responses were obtained from multi-channel...

... 07 01 2023 19 01 2023 30 03 2023 03 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only This article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future...

...Yiwei Su; Mingyu Tian Purpose In this paper, the authors explore the consequences of showrooming and price matching strategy to combat showrooming under the consideration that brick-and-mortar (BM) stores and online retailers hold different costs. Design/methodology/approach The authors use...

... The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of satisfaction derived from “cross-shopping” behaviour namely, showrooming and webrooming...

...Sourabh Arora; Sangeeta Sahney; Rashmi Ranjan Parida The paper investigates shoppers' justification behind the showrooming behaviour and proposes an integrated SOR-MOA framework and a SAP-LAP model for a better understanding of the showrooming phenomenon. The study emerges as the first...

... and describing the perceived value drivers (benefits and sacrifices) associated with showrooming in the context of the branded apparel segment. Design/methodology/approach Data collected from 318 showrooming customers were analysed in the context of the proposed perceived value framework using the structural...

..., 1991). Omnichannel retailing has changed the behaviour of consumers by empowering activities like showrooming which is the process of collecting product information in store then making the purchase online. Since individuals, particularly Millennials, interact with multiple touchpoints...

... channels at the point of purchase. Cross-channel behaviour can be mitigated by retailers via a deep understanding of the driving factors of different configurations of showrooming and webrooming. In contrast with existing conceptualisations, this study suggests that cross-channel behaviour...

...Sourabh Arora; Rashmi Ranjan Parida; Sangeeta Sahney The findings of the study can be utilized by both offline and online retailers for managing showroomers. The study offers rich insights on showrooming which has been identified as a major challenge being faced by offline retailers...

... strategies for holding back the webroomers. This paper adds to the body of knowledge in retailing by proposing a conceptual model on webrooming behaviour which is an emerging area of research in the present retail landscape. Multi-channel retailing Research shopping Showrooming Webrooming...