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1 June 1999
Research Article|
June 01 1999
Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image
Stephen R. McDaniel;
Stephen R. McDaniel
Assistant Professor Department of Kinesiology, University of Maryland, College Park, MD
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Lance Kinney
Lance Kinney
Assistant Professor, Advertising and Public, Relation University of Alabama, Tuscaloosa AL
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Publisher: Emerald Publishing
Received:
May 01 1999
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 1999 by Winthrop Publications Limited
1999
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 15–35.
Article history
Received:
May 01 1999
Citation
McDaniel SR, Kinney L (1999), "Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image". International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2 pp. 15–35, doi: https://doi.org/10.1108/IJSMS-01-02-1999-B003
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