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Journal Articles

Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites

Dae Hee Kwak, Stephen R McDaniel

International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 43–56.

https://doi.org/10.1108/IJSMS-12-03-2011-B005

Published: 01 April 2011

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Journal Articles

Demographic and psychographic variables predicting NASCAR sponsor brand recall

Lance Kinney, Stephen R McDaniel, Larry DeGaris

International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 11–21.

https://doi.org/10.1108/IJSMS-09-03-2008-B005

Published: 01 April 2008

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Journal Articles

Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

Stephen R. McDaniel, Lance Kinney

International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 15–35.

https://doi.org/10.1108/IJSMS-01-02-1999-B003

Published: 01 June 1999

View article titled, Audience Characteristics and Event Sponsorship Response: The Potential Influence of Demographics, Personal Interests and Values on Brand Awareness and Brand Image

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