Article navigation
1 October 2005
Book Review|
October 01 2005
Sports Sponsorship and Marketing Communications: A European Perspetive
Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2005 by Winthrop Publications Limited
2005
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 82–83.
Citation
Sparks L (2005), "Sports Sponsorship and Marketing Communications: A European Perspetive". International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 1 pp. 82–83, doi: https://doi.org/10.1108/IJSMS-07-01-2005-B013
Download citation file:
684
Views
New and popular articles
Suggested Reading
Sport sponsorship alliances: relationship management for shared value
Sport, Business and Management: An International Journal (October,2014)
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
European Journal of Marketing (November,2015)
Professional niche sports sponsorship: an investigation of sponsorship selection criteria
International Journal of Sports Marketing and Sponsorship (January,2013)
Alcohol versus sponsorship: effectiveness in sports posters
British Food Journal (February,2021)
When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
International Journal of Sports Marketing and Sponsorship (April,2010)
Related Chapters
Brand image, equity, and sports sponsorship
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Tensions Within Interorganizational Alliances: A Sponsorship Case Study
Governance Issues in Strategic Alliances
Examining the Impact of a New Beer Sponsor on Attitudes and Behavioural Intentions toward American College Football Teams
Sport, Alcohol and Social Inquiry: A Global Cocktail
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
