Issues

Editorial

Simon Chadwick
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Editorial policy

Simon Chadwick
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Interview with Carl Grebert, Brand Director Nike Asia Pacific

Carl Grebert; Francis Farrelly
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The loyalty of German soccer fans: does a team's brand image matter?

Hans H. Bauer; Nicola E. Sauer; Stefanie Exler
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A post modern conception of the product and its applications to professional sports

André Richelieu; Christèle Boulaire
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Celebrity or athlete? New Zealand advertising practitioners' views on their use as endorsers

Jan Charbonneau; Ron Garland
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Image transfer in sports sponsorships: an assessment of moderating effects

Reinhard Grohs; Heribert Reisinger
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Relationship marketing during Rugby World Cup 2003: a comparative analysis of public and private sector sponsors

Robyn Stokes
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The efficiency of integrated sponsorship advertising

Thade Dudzik; Andrea Gröppel-Klein
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Relating on-field performance to paid football club membership

Robin N. Shaw; Heath McDonald
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Modelling emotional and attitudinal responses as drivers of sponsorship value

Flemming Hansen; Anne Martensen; Sverre Riis Christensen
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Satisfaction as a predictor of football club members' intentions

Heath McDonald; Robin N. Shaw
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Sports Sponsorship and Marketing Communications: A European Perspetive

Leigh Sparks
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