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Volume 7, Issue 1
1 October 2005
International Journal of Sports Marketing and Sponsorship Cover Image for Volume 7, Issue 1
Research Article| October 01 2005

Satisfaction as a predictor of football club members' intentions

;
Heath McDonald
Associate Professor of Marketing, Deakin University, Australia
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Robin N. Shaw
Professor of Marketing, Deakin University, Australia
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2005 by Winthrop Publications Limited
2005
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (2005) 7 (1): 75–81.
https://doi.org/10.1108/IJSMS-07-01-2005-B012

A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members and their intentions regarding future membership.

Keywords: satisfaction, sporting clubs, members
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© 2005 by Winthrop Publications Limited
2005
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