Issues

Sports marketing coming of age

Simon Chadwick
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Interview with Gijs Langevoort Founder and owner of LanCon

Aaron R Zipp; Sarah Schmidt Zipp
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An analysis of homogeneity and heterogeneity of elite sports systems in six nations

Veerle De Bosscher; Paul De Knop; Maarten van Bottenburg
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Twenty20 cricket: an examination of the critical success factors in the development of the competition

Christopher Hyde; Adrian Pritchard
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Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Galen Clavio; Patrick M. Kraft; Paul M. Pedersen
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An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

Seungmo Kim; Damon P. S. Andrew; T. Christopher Greenwell
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The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing

Harry Arne Solberg; Dag Vidar Hanstad; Kari Steen-Johnsen
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Editorial policy

Simon Chadwick
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