Issues

Global reach to reflect developments in sport

Michel Desbordes; Paul Kitchin
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Interview with Orlando Salvestrini President of Marketing, Club Atletico Boca Juniors in Argentina

Nick Wilde
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Drivers to divas: advertising images of women in motorsport

Sally R. Ross; Lynn L. Ridinger; Jacquelyn Cuneen
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The relationships between team attributes, team identification and sponsor image

Yong-man Kim; Susan Kim
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European football under close scrutiny

Chantal Rouvrais-Charron; Christophe Kim
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Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events

Jöxrg Henseler; Bradley Wilson; Dorien de Vreede
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'Give me a stadium and I will fill it' An analysis of the marketing management of Stade Français Paris rugby club

Guillaume Bodet
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Editorial policy

Michel Desbordes
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