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International Journal of Sports Marketing and Sponsorship
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Issue
1 February - Volume 17, Issue 1, Pages 3 - 91
29 April - Volume 17, Issue 2, Pages 94 - 200
1 August - Volume 17, Issue 3, Pages 202 - 298
7 November - Volume 17, Issue 4, Pages 302 - 379
Volume 17, Issue 1
1 February 2016
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ISSN
1464-6668
EISSN
2515-7841
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Editorial
Michel Desbordes
;
Richard Whitfield
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Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship
Yuhei Inoue
;
Cody T Havard
;
Richard L Irwin
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What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event
Minjung Sung
;
Woo-Young Lee
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Doping scandals in professional cycling: impact on primary team sponsor’s stock return
Karen Danylchuk
;
Jelmer Stegink
;
Katie Lebel
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Do sport tourists’ perceived risks affect their involvement and intention to (re)visit? An empirical study for risk-reduction strategies
Ho Keun Choo
;
Yunjeong (Clara) Choo
;
Hyun Min Kang
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Social impact of major sports events perceived by host community
Dongfeng Liu
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for Social impact of major sports events perceived by host community
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