Issues

Antecedents and consequence associated with esports gameplay

Wooyoung (William) Jang; Kevin K. Byon
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Rival team effects in cause-related sports marketing

Bridget Satinover Nichols; Joe Cobbs; B. David Tyler
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Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations

Shang Chun Ma; Kyriaki Kaplanidou
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The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures

Daehwan Kim; Yongjae Ko; J. Lucy Lee; Yong Cheol Kim
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The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon

Yi Xiao; Xiaoling Ren; Pei Zhang; Antonnette Ketlhoafetse
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Intercollegiate athletic programs, university brand equity and student satisfaction

Thomas A. Hanson; Michael R. Bryant; Katie J. Lyman
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Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China

Liangjun Zhou; Jerred Junqi Wang; Xiaoying Chen; Beth Cianfrone; Nathan David Pifer
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The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors

Inje Cho; Minseong Kim; Kiki Kaplanidou
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Effects of brand exposure time duration and frequency on image transfer in sport sponsorship

Hyungil Kwon; Jae Eun Shin
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Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing

Elias Ertz; Regina Viola Frey Cordes; Marion Buettgen
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