Issues

Advancing e-business in sports and wellness: the role of synchronicity, coach reputation and home phygital environment on retention in online home fitness

Daniela Langaro; Anna Elisabeth Werling
View articletitled, Advancing e-business in sports and wellness: the role of synchronicity, coach reputation and home phygital environment on retention in online home fitness
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What health-related messages are promoted during mega sports events? A multi-country study of Paris 2024 Olympic and Paralympic Games

Sabrina Furtado; Beatrix Algurén; Anupriya A; Jinyu Chang; Sarah Gee; Gabriel Gonçalves; Jennifer Gothilander; James Andrew Kenyon; Alexis Lion; Faizaan Mohammad; David O’Byrne; Linda Ooms; Julienne Petersen; Darren Powell; Vassilis Sevdalis; Joe Piggin
View articletitled, What health-related messages are promoted during mega sports events? A multi-country study of Paris 2024 Olympic and Paralympic Games
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Effectiveness of esports sponsor advertising: analyzing screen placement, sponsor type and match period in esports events with eye-tracking

Shang-Chun Ma; Hung Yi; Chia-Liang Tsai; Wooyoung (William) Jang; Kevin Byon
View articletitled, Effectiveness of esports sponsor advertising: analyzing screen placement, sponsor type and match period in esports events with eye-tracking
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Comparing emotional and rational appeals in CSR messaging for sport products

Sinhae Roh; Zack P. Pedersen; Kevin K. Byon; Paul M. Pedersen
View articletitled, Comparing emotional and rational appeals in CSR messaging for sport products
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Service quality and sport consumption in stadiums: the mediating role of perceived value

Ali Çağrı Gücal; Bülent Gürbüz
View articletitled, Service quality and sport consumption in stadiums: the mediating role of perceived value
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Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022

Salha Al Mohannadi; Tamer H. Elsharnouby; Olfa Benarfa
View articletitled, Investigating the socio-economic impacts of mega sports events on community participation and support: the case of FIFA World Cup Qatar 2022
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In-game virtual goods consumption in esports: an extended cognition–affect–conation model linking age to purchase intention across FPS and MOBA genres

Kun Chang; Hyun-Woo Lee; Bo Yu
View articletitled, In-game virtual goods consumption in esports: an extended cognition–affect–conation model linking age to purchase intention across FPS and MOBA genres
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Challenges facing the esports industry: a scoping review

Yu Hanada; Etsuko Ogasawara; Yuhei Inoue
View articletitled, Challenges facing the esports industry: a scoping review
Supplementary data
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The effects of functional and symbolic brand fit on consumer behavior in co-branding eco-friendly sportswear products

Junho Kim; Kyuhyun Choi
View articletitled, The effects of functional and symbolic brand fit on consumer behavior in co-branding eco-friendly sportswear products
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The impact of virtual influencers’ anthropomorphism, attractiveness, credibility and sports knowledge on consumers’ information-sharing intentions

Yelim Yoo; Hong Wei Yang; Junho Kim; Choong Hoon Lim
View articletitled, The impact of virtual influencers’ anthropomorphism, attractiveness, credibility and sports knowledge on consumers’ information-sharing intentions
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From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists

Kirstin Hallmann; Felix Wittmann; Johanna Schumann; Lukas Schmidt; Christoph Breuer; Ralf Roth
View articletitled, From snow-curious explorers to die-hard snow devotees: segmenting winter sport tourists
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Factors influencing sport fans' purchase of sport-related nonfungible tokens (NFTs)

Benqiao (Stella) Jiang; Kevin K. Byon
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Development and validation of a scale for consumer beliefs about esports sponsorship

Minsik Jo; Do Young Pyun; Joe Piggin
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The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective

Yuan Deng; Shubo Liu
View articletitled, The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective
Supplementary data
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Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions

Donghyun Kim; Hyun-Woo Lee; Heetae Cho
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The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity

Junwoo Choi; Kevin K. Byon; Paul M. Pedersen
View articletitled, The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity
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Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?

View articletitled, Erratum: Alcohol-free branding in formula one: stealth marketing strategy or something more?
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Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games

View articletitled, Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
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