Issues

New directions for marketing in football

Michel Desbordes
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Soccer marketing and the irrational consumption of sport

Simon Chadwick
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Editorial policy

Simon Chadwick
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Interview with François Ponthieu, President, Direction Nationale du Contrôle de Gestion

Michel Desbordes
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Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

Simon Chadwick; Des Thwaites
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The effect of perceived image fit on brand awareness: 2002 Korea-Japan World Cup

Gi-Yong Koo; Jerome Quarterman; E. Newton Jackson
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An evaluation of the sponsorship of Euro 2004

Carlos Pestana Barros; António Luís Silvestre
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Globalisation and sports branding: the case of Manchester United

John S. Hill; John Vincent
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Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity

André Richelieu; Frank Pons
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The launch of new brands by professional soccer teams: the case of U.S. Lecce - Salento 12

Paolo Guenzi; Marino Nocco
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The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

Daniel C. Funk; Makoto Nakazawa; Daniel F. Mahony; Robert Thrasher
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Marketing et football: une perspective internationale

Grégory Bolle; Michel Desbordes
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