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Journal Articles

Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism

Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai

International Journal of Sports Marketing and Sponsorship (2014) 15 (2): 30–46.

https://doi.org/10.1108/IJSMS-15-02-2014-B004

Published: 01 January 2014

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Journal Articles

Distinguishing between short-term and long-term commitment in football shirt sponsorship programmes: towards a matrix of management implications

Simon Chadwick, Des Thwaites

International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 11–27.

https://doi.org/10.1108/IJSMS-07-03-2006-B005

Published: 01 March 2006

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Journal Articles

Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Rafael Aguilar-Manjarrez, Des Thwaites, John Maule

International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 75–95.

https://doi.org/10.1108/IJSMS-01-02-1999-B006

Published: 01 June 1999

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