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Insights into the Roles Adopted by the Recipients of Unsolicited Sport Sponsorship Requests

Rafael Aguilar-Manjarrez, Des Thwaites, John Maule

International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 75–95.

https://doi.org/10.1108/IJSMS-01-02-1999-B006

Published: 01 June 1999

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