Page 1 | Search Results | International Journal of Sports Marketing and Sponsorship

1-6 of 6

Sort by

Sort Order Select

Journal Articles

Transcendence beyond sport: examining the dynamic power of sport human brand on national pride

Susmit S. Gulavani, James Du, Jeffrey D. James

International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 142–160.

https://doi.org/10.1108/IJSMS-05-2023-0098

Published: 28 November 2023

View article titled, Transcendence beyond sport: examining the dynamic power of sport human brand on national pride

Add to Citation Manager for Transcendence beyond sport: examining the dynamic power of sport human brand on national pride

Journal Articles

Brand management in top-tier college athletics: examining and explaining mark-usage policies

Timothy B. Kellison, Jordan R. Bass, Brent D. Oja, Jeffrey D. James

International Journal of Sports Marketing and Sponsorship (2016) 17 (3): 219–242.

https://doi.org/10.1108/IJSMS-08-2016-014

Published: 01 August 2016

View article titled, Brand management in top-tier college athletics: examining and explaining mark-usage policies

Add to Citation Manager for Brand management in top-tier college athletics: examining and explaining mark-usage policies

Journal Articles

An examination of Oliver’s product loyalty framework

Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson, Matthew J. Robinson

International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 94–109.

https://doi.org/10.1108/IJSMS-04-2016-008

Published: 29 April 2016

View article titled, An examination of Oliver’s product loyalty framework

Add to Citation Manager for An examination of Oliver’s product loyalty framework

Journal Articles

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Masayuki Yoshida, Jeffrey D James, J. Joseph Cronin

International Journal of Sports Marketing and Sponsorship (2013) 14 (2): 51–73.

https://doi.org/10.1108/IJSMS-14-02-2013-B005

Published: 01 January 2013

View article titled, Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Add to Citation Manager for Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Journal Articles

The role of gratitude in sponsorship: the case of participant sports

Yu Kyoum Kim, Robert Smith, Jeffrey D James

International Journal of Sports Marketing and Sponsorship (2010) 12 (1): 48–70.

https://doi.org/10.1108/IJSMS-12-01-2010-B006

Published: 01 October 2010

View article titled, The role of gratitude in sponsorship: the case of participant sports

Add to Citation Manager for The role of gratitude in sponsorship: the case of participant sports

Journal Articles

An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Richard Kolbe, Jeffrey D. James

International Journal of Sports Marketing and Sponsorship (2000) 2 (1): 14–28.

https://doi.org/10.1108/IJSMS-02-01-2000-B003

Published: 01 March 2000

View article titled, An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Add to Citation Manager for An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Update search

NARROW

Format

Journal

Type

Date

Availability

Transcendence beyond sport: examining the dynamic power of sport human brand on national pride

Brand management in top-tier college athletics: examining and explaining mark-usage policies

An examination of Oliver’s product loyalty framework

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

The role of gratitude in sponsorship: the case of participant sports

An Identification and Examination of Influences That Shape the Creation of a Professional Team Fan

Email alerts