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Journal Articles

Transformative marketing: health and well-being of Special Olympic athletes

Brian P. McCullough, Galen T. Trail
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2021) 22 (3): 477–492.
https://doi.org/10.1108/IJSMS-04-2020-0046
Published: 13 August 2020
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Journal Articles

An examination of Oliver’s product loyalty framework

Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson, Matthew J. Robinson
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 94–109.
https://doi.org/10.1108/IJSMS-04-2016-008
Published: 29 April 2016
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Journal Articles

Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

Yu Kyoum Kim, Galen T Trail, Marshall J Magnusen
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 35–56.
https://doi.org/10.1108/IJSMS-14-03-2013-B004
Published: 01 April 2013
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Journal Articles

Factors influencing spectator sports consumption: NCAA women's college basketball

Galen. T. Trail, Yu Kyoum Kim
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 55–77.
https://doi.org/10.1108/IJSMS-13-01-2011-B006
Published: 01 October 2011
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Journal Articles

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Yu Kyoum Kim, Galen T Trail, Boyun Woo, James Zhang
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 57–74.
https://doi.org/10.1108/IJSMS-12-03-2011-B006
Published: 01 April 2011
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Journal Articles

Ethnic identification, acculturation and sports identification of Latinos in the United States

Michelle Gacio Harrolle, Galen T. Trail
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2007) 8 (3): 29–48.
https://doi.org/10.1108/IJSMS-08-03-2007-B005
Published: 01 April 2007
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