Page 1 | Search Results | International Journal of Sports Marketing and Sponsorship

1-6 of 6

Sort by

Sort Order Select

Journal Articles

Transformative marketing: health and well-being of Special Olympic athletes

Brian P. McCullough, Galen T. Trail

International Journal of Sports Marketing and Sponsorship (2021) 22 (3): 477–492.

https://doi.org/10.1108/IJSMS-04-2020-0046

Published: 13 August 2020

View article titled, Transformative marketing: health and well-being of Special Olympic athletes

Add to Citation Manager for Transformative marketing: health and well-being of Special Olympic athletes

Journal Articles

An examination of Oliver’s product loyalty framework

Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson, Matthew J. Robinson

International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 94–109.

https://doi.org/10.1108/IJSMS-04-2016-008

Published: 29 April 2016

View article titled, An examination of Oliver’s product loyalty framework

Add to Citation Manager for An examination of Oliver’s product loyalty framework

Journal Articles

Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

Yu Kyoum Kim, Galen T Trail, Marshall J Magnusen

International Journal of Sports Marketing and Sponsorship (2013) 14 (3): 35–56.

https://doi.org/10.1108/IJSMS-14-03-2013-B004

Published: 01 April 2013

View article titled, Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

Add to Citation Manager for Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

Journal Articles

Factors influencing spectator sports consumption: NCAA women's college basketball

Galen. T. Trail, Yu Kyoum Kim

International Journal of Sports Marketing and Sponsorship (2011) 13 (1): 55–77.

https://doi.org/10.1108/IJSMS-13-01-2011-B006

Published: 01 October 2011

View article titled, Factors influencing spectator sports consumption: NCAA women's college basketball

Add to Citation Manager for Factors influencing spectator sports consumption: NCAA women's college basketball

Journal Articles

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Yu Kyoum Kim, Galen T Trail, Boyun Woo, James Zhang

International Journal of Sports Marketing and Sponsorship (2011) 12 (3): 57–74.

https://doi.org/10.1108/IJSMS-12-03-2011-B006

Published: 01 April 2011

View article titled, Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Add to Citation Manager for Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Journal Articles

Ethnic identification, acculturation and sports identification of Latinos in the United States

Michelle Gacio Harrolle, Galen T. Trail

International Journal of Sports Marketing and Sponsorship (2007) 8 (3): 29–48.

https://doi.org/10.1108/IJSMS-08-03-2007-B005

Published: 01 April 2007

View article titled, Ethnic identification, acculturation and sports identification of Latinos in the United States

Add to Citation Manager for Ethnic identification, acculturation and sports identification of Latinos in the United States

Update search

NARROW

Format

Journal

Type

Date

Availability

Transformative marketing: health and well-being of Special Olympic athletes

An examination of Oliver’s product loyalty framework

Transition from motivation to behaviour: examining the moderating role of Identification (ID) on the relationship between motives and attendance

Factors influencing spectator sports consumption: NCAA women's college basketball

Sports consumer-team relationship quality: development and psychometric evaluation of a scale

Ethnic identification, acculturation and sports identification of Latinos in the United States

Email alerts