...Joern Schlimm; Christoph Breuer Purpose This paper explores the factors driving the adoption of artificial intelligence (AI) in the sports industry from a passive sports consumer perspective. Grounded in an extended Technology Acceptance Model, the study investigates how perceived benefits...

... To achieve this goal, the authors conducted an exploratory study by collecting 23,445 tweets from Twitter and adopted artificial intelligence tools (i.e. latent Dirichlet allocation topic modeling and visualization, Word2Vec and uniform manifold approximation and projection) to analyze the data. Findings...

...Anna Gerke; Raphaël Le Dean; Ransome Bawack Purpose This study empirically tests the Artificially Intelligent Device Use Acceptance Model in the context of sports services. Design/methodology/approach The model was tested using partial least squares structural equation modeling on data from...

... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sport sales training Artificial intelligence Machine learning Technology-Task-Fit sales agent and prospect interaction These findings underscore the potential of AI as a tool...

... usefulness. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Technology acceptance Sport betting Gambling behavior Artificial intelligence (AI) has been revolutionizing the world, remarkably transforming organizational...

...John A. Fortunato; Allie Kosterich Purpose As artificial intelligence (AI) continues to influence sports league and team operations, the brands providing these services are sponsoring sports properties to demonstrate and communicate their performance capabilities. This article examines Amazon Web...

...Galen Trail; Ari Kim; Hyejin Bang; Jessica R. Braunstein-Minkove Purpose Despite the use of plagiarism-checking software and current ethical guidelines in sport management journals, raising awareness of ethical concerns and potential risks of artificial intelligence (AI) applications is necessary...

... than pre-experience motivation. Taking all the above into consideration, the following hypotheses are formed: H1a. Functionally motivated consumer innovativeness is positively associated with satisfaction. Satisfaction Artificial intelligence Virtual reality Augmented reality...